I make small properties easy to find
I am Kripa Aryal, an SEO, GEO & AEO consultant based in Kathmandu. I work with independent hotels, guesthouses and restaurants in Nepal, Australia, United Kingdom and the US. One property at a time, usually for three to six months, until the foundation holds without me.
Most of my work is with independent hotels, guesthouses and restaurants. If you’re in hospitality-adjacent tourism — a tour operator, a spa, a cafe — the work is largely the same and I’m happy to talk.
Before this I worked in media analytics, reading audience and search data for newsroom teams at Kantipur and Ekantipur — which is where I learned that traffic reports are only useful when somebody can act on them. Alongside that I studied data analysis and machine learning, which is now the part of my background that matters most, because AI search is where hospitality discovery is moving.
Hospitality specifically, because the gap is widest there. An independent property competes against OTAs with enormous budgets on one side and well-funded chains on the other, and the two places it can genuinely win — the local map pack and AI answers — are the two most owners have never been shown how to work on.
Things you can verify
Only items with a link. Anything I cannot point you at does not belong on this page.
- TODO: Google Analytics certification — link to the credential page.
- TODO: Search Console / GA4 qualification — link to the credential page.
- TODO: guest post or press mention — link to the published piece.
- TODO: podcast appearance — link to the episode.
- This site ranks for its own target terms. That is the credential I would check first if I were hiring an SEO.
Six things I will not compromise on
Technical first, content second
I fix crawling, indexing and speed before touching a word of content. Content on a broken site is wasted effort, and I would rather tell you that in week one than bill you for it in month four.
Every number gets a baseline
A percentage without a starting point and a timeframe is decoration. If I report a 212% increase, the report says 340 to 1,061 clicks over 90 days, and you can check it in your own Search Console.
No guarantees, ever
Nobody controls Google, and nobody controls what a language model says. What I control is whether the evidence about your property is complete, consistent and quotable. That is what I sell.
One property, one plan
I do not run a template. A 12-room guesthouse in Pokhara and a restaurant in Melbourne need different work, and the audit exists to find out which.
You keep everything
Profile access, documentation, reports, content. If we stop working together, nothing is held hostage and nothing needs to be rebuilt.
I say when SEO is the wrong answer
Some properties need paid ads, better photography or a working booking flow more than they need rankings. Saying so costs me a sale and saves you six months.
What I actually use
Tools do not do the work, but you should know what your reports come from and be able to open them yourself.
- Google Search Console
- GA4
- Google Business Profile
- Screaming Frog
- Ahrefs / Semrush
- PageSpeed Insights + CrUX
- Schema.org validators
- AI visibility log (ChatGPT, Perplexity, Gemini, AI Overviews)
Time zones, response times, currencies
- I am on NPT (UTC+5:45). That overlaps with Australian mornings, UK afternoons and late US evenings.
- I reply to email within one business day, including from new enquiries.
- Calls are by appointment rather than on demand, and every call is followed by written actions so nothing depends on either of us remembering it.
- Invoiced in USD, payable in AUD, GBP or NPR. Bank transfer, Wise or card.
- Reports are written to be read without a call. If you never want to be on a call, that is a perfectly workable arrangement.
Have a property you want found?
Send me the website. I will reply within one business day with the first two or three things I would fix.