Blog

One question, answered properly

Two posts a month, each answering a question local business owners actually search for. Answer first, then the detail.

GEO & AEO

Whether AI assistants name your Nepali business, and how to check

You can find out in thirty minutes, without a tool or an agency. The test, what the result means, and why Nepali businesses fail it more often.

1 September 2026 · 9 min read

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Local SEO

Why the booking platform outranks your own salon website

Fresha, Booksy and Treatwell outrank most independent salons, and it is not because their websites are better. What you can win instead.

1 September 2026 · 9 min read

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GEO & AEO

How ChatGPT decides which electrician to recommend

Assistants name two or three tradespeople and stop. What decides who gets named is not your copy — it is whether your facts are consistent enough to quote.

25 August 2026 · 7 min read

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Local SEO

Why patients cannot find your clinic, even when they are searching for one

Most clinics are invisible for the searches that bring new patients, and it is rarely the website. Five things decide whether you appear in the map pack.

18 August 2026 · 8 min read

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GEO & AEO

What GEO and AEO actually mean for a hotel or restaurant

GEO is getting named inside AI answers. AEO is being the source of a direct answer. What both mean for an independent property, and what to do first.

4 August 2026 · 8 min read

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GEO & AEO

How restaurants get recommended by ChatGPT

ChatGPT names restaurants it can describe confidently from sources that agree. Here is what it draws on, and how to become one of them.

21 July 2026 · 9 min read

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Hotel SEO

Google Business Profile for hotels: the 12 things most get wrong

The profile mistakes that cost independent hotels map pack visibility, in the order they matter — starting with the primary category.

7 July 2026 · 10 min read

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Hotel SEO

Why your hotel ranks for its own name but nothing else

Ranking for your own name proves Google knows you exist, not what you are. The five reasons a property stays invisible, and how to tell which applies.

23 June 2026 · 9 min read

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Free checklist

The local business SEO checklist

The 17 checks we run on every business before we quote anything — local, technical and AI visibility. Plain language, no tools required for most of it.

  • Name, address and phone identical across every listing
  • Largest Contentful Paint under 2.0s on a mobile connection
  • LocalBusiness schema, with the right subtype, present and valid

Sent by hand within one business day. There is no autoresponder behind this, which is also why nobody gets added to a sequence.

Where should we send it?

One email, sent by hand within a business day. No sequence, and we will not add you to anything.
If you add it, we will glance at your listing and mention anything obvious in the same email.
Free audit

Want to know what is holding your business back?

Send us your website and we will reply within one business day with the two or three things we would fix first on it. No call required, no obligation.

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