One question, answered properly
Two posts a month, each answering a question hotel and restaurant owners actually search for. Answer first, then the detail.
What GEO and AEO actually mean for a hotel or restaurant
GEO is getting named inside AI answers. AEO is being the source of a direct answer. What both mean for an independent property, and what to do first.
4 August 2026 · 8 min read
Read it GEO & AEOHow restaurants get recommended by ChatGPT
ChatGPT names restaurants it can describe confidently from sources that agree. Here is what it draws on, and how to become one of them.
21 July 2026 · 9 min read
Read it Hotel SEOGoogle Business Profile for hotels: the 12 things most get wrong
The profile mistakes that cost independent hotels map pack visibility, in the order they matter — starting with the primary category.
7 July 2026 · 10 min read
Read it Hotel SEOWhy your hotel ranks for its own name but nothing else
Ranking for your own name proves Google knows you exist, not what you are. The five reasons a property stays invisible, and how to tell which applies.
23 June 2026 · 9 min read
Read itWant to know what is holding your property back?
Send me your website and I will reply within one business day with the two or three things I would fix first. No call required, no obligation.