Neohorizon DigitalGet named by AI assistants
GEO (generative engine optimization) and AEO (answer engine optimization) are the work of getting your business named inside AI answers: the recommendation ChatGPT gives when a customer asks who to go to in your town. It runs on the same evidence Google uses, assembled so a language model can quote it.
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“…the one people mention most is your business, for same-day callouts.”
Cited · ChatGPT, Perplexity
Who this is for
- You asked ChatGPT for the best in your category in your town and it named four competitors and not you.
- You have good reviews on three platforms, but they say different things about what you actually offer.
- Your website describes your business in marketing language that contains no extractable facts.
What GEO and AEO actually are
GEO is generative engine optimization and AEO is answer engine optimization. Both describe the same shift: being named inside an answer rather than listed among results. Somebody asks ChatGPT, Perplexity, Gemini or Google AI Overviews for a recommendation and gets two or three names in a sentence. There is no page two to be found on.
It works differently from search in a way worth understanding before you spend anything on it. There is no index position to climb, no submission form, and no dashboard. An assistant assembles an answer from sources it can reconcile, and it names the businesses it can describe without hedging. So the question is not whether you are the best — it is whether a machine can state what you are, where you are and what you do in one confident sentence.
The work follows from that. Make the facts about your business exist in the places a model looks, make every source agree — the same name, the same service area, the same list of what you sell — and write the pages so a fact can be lifted out of them rather than buried in marketing prose. Structured data and specific reviews both feed the same thing: evidence a model can quote.
What it is not: something anyone can guarantee. There is no relationship to buy and no ranking to check. What is controllable is whether the evidence exists, agrees with itself, and can be quoted — and whether you are testing, on a schedule, who actually gets named.
Six things, all of them concrete
AI visibility baseline
Twenty real customer queries run through ChatGPT, Perplexity, Gemini and Google AI Overviews, logged with who gets named and what those businesses have in common.
Citable content structure
Pages rewritten answer-first, in self-contained paragraphs, because that is the shape a model lifts a quote from. Bury the answer in paragraph four and you lose the citation.
Entity consistency
Your business name, description and facts made identical across your site, GBP, booking platforms, review sites and directories. Contradictory facts make a model hedge, and hedging means it names somebody else.
Structured data for extraction
LocalBusiness, FAQPage and Review markup, plus the subtype for your category, so the facts a model needs are machine-readable rather than inferred from prose.
Third-party presence
The sources these models actually cite: review sites, local guides, regional press, industry blogs. Being right on your own site is not enough on its own.
Monthly AI visibility report
The same twenty queries re-run every month, so you can see whether you are gaining ground and which changes moved it.
What happens, and when
Nobody can guarantee an AI citation. There is no submission form and no ranking dashboard. What is controllable is whether the evidence exists, is consistent, and is quotable. Businesses that fix all three usually start appearing within two to four months.
- Week 1–2
Baseline log across four assistants. This is the number everything else is measured against.
- Week 3–8
Content restructuring, schema, and entity cleanup across third-party sources.
- Month 3+
Monthly re-runs. Citations tend to appear in steps rather than on a smooth curve.
GEO & AEO: common questions
What is the difference between GEO and AEO?
AEO (answer engine optimization) is about being the source of a direct answer: featured snippets, voice results, AI Overviews. GEO (generative engine optimization) is about being named inside generated text from ChatGPT, Perplexity or Gemini. In practice the work overlaps heavily, because both reward clear answers, consistent facts, structured data and third-party sources that corroborate you.
Does ChatGPT actually recommend specific businesses?
Yes. Ask it for a dentist, a plumber or a restaurant in a specific town and it will name businesses, usually with a sentence on why. When it browses, it pulls from live sources; when it does not, it draws on what it learned in training. Both routes reward the same thing: a business described consistently and factually in many places.
How do I know if AI assistants are recommending my business?
You test it, on a schedule. Pick twenty queries a customer would realistically type, run them through ChatGPT, Perplexity, Gemini and Google AI Overviews once a month, and log every business named. There is no analytics dashboard for this yet, which is exactly why the log is worth keeping.
Is GEO just SEO with a new name?
It shares most of its foundation: structured data, reviews, consistent entity information, authoritative mentions. What differs is the target. You are optimising to be quoted rather than clicked, and that changes how you write. Self-contained paragraphs that answer the question in the first sentence get lifted. Narrative marketing copy does not.
How much does AI search optimization cost?
GEO and AEO are part of the Full Search tier, and an AI visibility baseline is included in the audit. We do not sell either standalone, because they only work on top of a site that is technically sound and a business whose details are consistent everywhere. Request a quote and we will price it against what your business actually needs.
More on GEO & AEO
Whether AI assistants name your Nepali business, and how to check
You can find out in thirty minutes, without a tool or an agency. The test, what the result means, and why Nepali businesses fail it more often.
Read it GEO & AEOHow ChatGPT decides which electrician to recommend
Assistants name two or three tradespeople and stop. What decides who gets named is not your copy — it is whether your facts are consistent enough to quote.
Read it GEO & AEOWhat GEO and AEO actually mean for a hotel or restaurant
GEO is getting named inside AI answers. AEO is being the source of a direct answer. What both mean for an independent property, and what to do first.
Read it GEO & AEOHow restaurants get recommended by ChatGPT
ChatGPT names restaurants it can describe confidently from sources that agree. Here is what it draws on, and how to become one of them.
Read itAlso worth reading: how this is priced · the blog
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