Free checklist
The 24 checks I run first
This is the actual list I work through before I quote a property. Most of it you can run yourself in an afternoon without paying for a single tool, and several items find problems that have been costing bookings for years.
One email with the PDF. No drip sequence, no sales calls, unsubscribe in one click.
What is in it
The whole list, in outline
The PDF adds how to run each check, what a failing result looks like, and what to do about it. The headings themselves are here because a lead magnet that hides its contents is not much of an offer.
Google Business Profile (7 checks)
- Primary category matches what guests actually search for
- Every applicable secondary category added, nothing irrelevant
- Hours, seasonal hours and holiday hours all current
- Booking link points at your own site, not an OTA
- Photos added in the last 30 days, geotagged where possible
- Products or menu items listed with prices
- Q&A section seeded with the questions guests ask at reception
Local signals (6 checks)
- Name, address and phone identical across every listing
- No duplicate or unclaimed listings for the property
- Review count and velocity compared against your three nearest competitors
- Every review from the past 90 days answered
- Listed on the directories that matter in your specific market
- Map pack position checked from several points, not just your own front desk
Technical (6 checks)
- Largest Contentful Paint under 2.0s on a mobile connection
- Every page reachable within three clicks of the homepage
- No pages accidentally noindexed or blocked in robots.txt
- Images sized, compressed and served in WebP or AVIF
- Booking widget not blocking the first render
- Search Console coverage report free of unexplained exclusions
AI visibility (5 checks)
- Hotel, Restaurant or LocalBusiness schema present and valid
- Property description identical on site, GBP, TripAdvisor and OTAs
- Key pages open with a direct answer, not a marketing sentence
- At least one third-party source describes the property factually
- Twenty guest queries logged across ChatGPT, Perplexity, Gemini and AI Overviews
Run into something you cannot fix? Send it to me and I will tell you what I would do.
Free audit
See what an audit costs Prefer I run the checks for you?
The audit covers all 24, plus a competitor comparison and an AI visibility baseline, and comes back as a prioritised fix list.